Ray Charles the blind, 5 month-old golden retriever puppy went viral last week and I couldn’t be happier. A breeder was considering putting the puppy down due to its impairment, but when a Boston family heard that this puppy’s life may be at risk they came to his rescue. The family had three other golden retrievers at the time and made the decision to add Ray to their family. I enjoy hearing happy stories and happy endings for animals such a Ray, every animal deserves one!
There is a petition circulating to let Ray drop the puck at a Boston Bruins playoff game so please feel free to help Ray and his family by signing it!
An online campaign is attempting to “rebrand” A&F’s image after an author alleged that company CEO Mike Jeffries “doesn’t want larger people shopping in his store.”
Clearly Mike Jeffries upset a large number of people after giving his statement regarding his target market of whom he chooses to tailor his sales to. I understand both sides of the argument and think this is an interesting topic.
Not every person is created the same and therefore, we all shop at different stores to find the clothes that fit best. I think it is a bit hurtful if a young girl or boy would like to purchase clothing from A&F and they sadly don’t carry their size. On the other hand, Jeffries can market his apparel to any target market of his choosing just like any other CEO does.
If I take this into a personal view, I have shopped at A&F (not recently) simply because the clothes fit and I like their style. Whereas, I could never shop for bottoms at a store such as Old Navy, simply because year after year nothing ever fits correctly. Therefore, in a circumstance like this the consumer will buy the clothing that fits their style and fits their body. That is why A&F won my business over Old Navy. Now let’s look at the opposite side of the A&F controversy. Seeing as how I don’t fit into Old Navy’s clothes would that give people like myself, the right to go after Old Navy? Simply because they don’t tailor their bottoms to people who have an athletic build and only cater to their specific target market?
The overall question is how do you separate the CEO’s comments and personality from the overall marketing initiatives and sales? Is that separation even possible?